Jean Shepherd promoted his own books and other creative works in a variety of ways.
•He talked about them on his radio program
•He did book tours to bookstores
•He did radio interviews around the country to talk about the books and other work
•He mentioned them during live-appearances at schools and other stand-up venues.
He referred to two of his books of short stories as “novels” because novels, in general, sell better than books of short stories. (By the way, Norman Mailer–whom Shep disliked a lot for some probably causes I’ve commented on previously)–was probably the greatest ever self-promoter of his own persona and work.)
Four opening titles of the movie A Christmas Story credit him. That his film and television stories use some of his short stories, by implication promotes his published stories. Lists of his stories used in ACS are familiar to many. Here, from www.flicklives.com, is part of its list of Shepherd short story subjects used in Shep’s 90-minute TV drama, “The Great American Fourth of July and Other Disasters”:
Wilbur Duckworth and the Magic Baton • The Blind Date • Scragging •
The Wash Rag Pyramid Scheme • Uncle Carl’s Fireworks Stand •
The Old Man’s Fireworks Display • Ludlow Kissel • Fireworks on the Roof of Roosevelt High
This above is not a negative description—all of this is good,
and standard operating procedure in our world.
In fact, “Shep Promotion Part 2” describes ways in which I have promoted my work about Shep.