Home » Comments about Shep » JEAN SHEPHERD–EXCELSIOR!!!!!







Shepherd’s various offhand mentions of his use of the word “Excelsior’s” have no point regarding something he would choose to be his motto representing his attitude toward the world.   All but one are shallow.  For example, “Excelsior” is the name of a fireworks company—mentioned during shows about the Fourth of July on 7/4/1975 and 7/3/1976.  This is just a reference to the subject of the show and has no relevance to the essential Shep (Unless, as I think about it, fireworks themselves contain an ironic idea–our enjoyment of the stuff is inseparable from the potentially dangerous explosions which cause our delight.) Here’s a comment from Excelsior, You Fathead!:

But why did Shepherd choose to make it the important motto of his professional life?  It fit perfectly with his consistent thinking embodied in the following [from a broadcast of his]:

And of course, the aphorisms. The aphorisms are a substitute for really looking at the world or/and thinking about it.  And so wisdom today has become a kind of mixing around shifting of all these various little aphoristic, jingoistic ideas.  “Every day in every way I grow better and better.” Why, this is obviously not true. Patently untrue. Every day in every way, each of us grows older and older. And the glands grow less and less active. The muscles grow less and less ready. Every day in every way, however, on the other hand, “I grow better and better.” And the mind grows more and more like a concrete block—in most people’s cases. Nevertheless, they repeat, “Every way, every day, I grow better and better.”

Yes, the notion, implied in the Longfellow poem, that “Excelsior” somehow means that we must strive onward and upward in some ideal world where the most unrealistic idea will persevere, represented for Shepherd the absurdity of the wide-eyed youth climbing foolhardily onward, pursuing the idea of success despite common sense. Everything is always improving, getting better, and if we only just carry on, we will assuredly prevail. Eternal self-delusion.

As in other circumstances, Shepherd did not exclude himself–in his promotion of one of his favorite sponsors, the Paperbook Gallery in the Village, he said that listeners who exclaimed “Excelsior, you fathead” to the cashier would be given a free pin with the phrase on it, and then he continued:

You know what “Excelsior” means, don’t you? We will not go any further. “Excelsior” has a really deep hidden meaning in our lives, and certainly in my life. As I lie on those snowy slopes, holding the sign up, with the touch of frozen North upon my brow, and the elderly farmer looking down on me—“You know what happened there, he died with the word ‘Excelsior’ on his lips.” [Laughs.]

 And of course, what is the countersign? When you hear that password belted out at you, you just look the guy right in the eye and say “Seltzer bottle, you slob.” And you walk your separate ways. You never look back. Now, you want to know where that strange password comes from? [Pause. He reads verses from the Longfellow poem. For the full text, see the beginning of my EYF!] There now, you see where that comes from? [Laughs.] Yeah… As you clamber up the icy slopes, reaching forever, reaching, grasping eternally, forever, at that shifting cloud of reason, that chimera that seems to just drift out of your reach each time you grasp for it. And it moves further and further away. Excelsior!

Defeated by one’s own baseless optimism. The poem, with its sentimentality, is a quintessential example of what Shepherd referred to as “glop.” Yes, “a banner with the strange device.” The perfect Jean Shepherd ironic motto.

That, for him, represented all of humanity’s fate–including his own. Maybe convincing himself sometimes that his efforts would result in justified fulfillment.

Here is a quote found just a couple of years ago (on a tape among Lois Nettleton’s effects), from a Shepherd show of late 1958:

It’s like this kid jumping up out of the crowd at the University of Pennsylvania and yelling, “All right, Shepherd, What is the word then?  Give us the word!”

What is the word? “Excelsior?”  Would you like to go up that mountainside?   Probably the parallel of it is this lone stranger carrying and baring the placard that read “Excelsior” as he moved up the mountainside and the peasant said, “Don’t go, don’t go,”  And from the high, thin, thin air above the village could be heard the tiny, tiny wail, “Excelsior,”  and sure enough, he was found in the morning frozen to death but nevertheless he had there next to him the sign that read enigmatically, “Excelsior.”   And this is the story of all mankind.


Ah, but there’s more.

I’ve encountered several parodies of the “Excelsior” poem,

which show that Shepherd was not alone

in finding the poem absurd in its eternal glop:

excelsior Longfellow

American humorist James Thurber, reprinting parts of the poem in his book The Thurber Carnival (See under “Excelsior” in ) illustrated those parts with an eye toward silliness:

          thurber excelssior


English humorist Edward Lear, famous for his limericks, did a parody and illustrated it:

leer excelsior

At break of day I had a dream

Methought I heard an awful scream

And a great pig with a claw of ice

Showed in the world this strange device


There in the twilight, cold and grey

Lifeless but beautiful he lay

And solemn voices seem to say

Fresh pork and sausages today



English poet A. E. Housman wrote a parody:

“Beware the pass,” the old man said,

My bold, my desperate fellah;

Dark lowers the tempest overhead,

And you’ll want your umbrella;

And the roaring torrent is deep and wide–

You may hear how loud it washes.”

But still that clarion voice replied:

I’ve got my old galoshes.”


Last, and maybe most absurd, the television cartoon Rocky and Bullwinkle and Friends (in 1959, Season 2, Episode 18), in a segment called “Bullwinkle’s Corner (poetry for demented youth),” did a parody, begun with the title, which, at the top of this most educational post, is gloriously depickled podium

“Hello there, culture gang. Today’s poem is ‘Excelsior’

by Henry Wadsworth Longfellow.

The shades of night were falling fast….”

bullwinkle up mtn

As he continues the poem, Bullwinkle charges up the mountain.

At mountaintop, Rocky approaches Bullwinkle:

Rocky: “‘Pray tell me,’ said a mountaineer,

‘What in the world you’re doing here

And why you climb up here so high

Just to give that silly cry?'”

Bullwinkle: “Excelsior?”

Rocky: “That’s the one!”

Bullwinkle: “The answer came both quick and blunt–

‘It’s just an advertising stunt.

I represent Smith, Jones, and Jakes,

a lumber company that makes–


rocky lumber co.You see, for those poor young folk who have always lived in a bubble-wrapped world: the real stuff (not the kind made of plastic), used for protective packaging (the stuff the “Leg Lamp” was swaddled in), is a kind of thin, noodle-like shaving, a wood product:

packing excelsior


So remember, gang, although ol’ Shep had some happy and illusion-filled moments

of his own (some of which, happily, came to fruition),

as he put it in one of his less-than-joyous moods,

in reference to that meaningful word

(and not at all referring to wood shavings):

 “And this is the story of all mankind.”

With this downer–so to speak–the curtain drops.

(See dropped curtain immediately below.)

rocky end




  1. One of your best posts yet, Gene. The use of the word “device” to describe the sign held by the frozen traveler is interesting. Device is defined as

    1. a thing made for a particular purpose, esp. a mechanical, electric, or electronic invention or contrivance.
    2. a plan, scheme, or procedure for effecting a purpose.
    3. a crafty scheme; trick.
    4. a word pattern, figure of speech, theatrical convention, etc., used in a literary or dramatic work to evoke a desired effect.
    5. something elaborately or fancifully designed.
    6. a representation or design used esp. as a heraldic charge or an emblem.
    7. a motto; slogan.

    Considering the way Shepherd used the word “excelsior,” definition # 3 is apropos. Shep spent a lot of time talking about allusion and disallusion. He was merciless in his commentary about how we delude ourselves, make plans we never fulfill, pursue the unreachable. I recall his talking about how many people had boxes of things stored in basements or closets, projects that were bought with the idea of building something–a model, a kit, even a house–and never opened.

    It is not hard to understand his dissatisfaction with what he accomplished when you understand his grandiosity. I am reminded of a conversation I had with an engineer who was also a borderline schizophrenic who told me of his plans to design and build a bridge from the US to Europe, quite seriously and with conviction. I imagine Shep had visions of such grand achievements. Perhaps “excelsior” was his way of reminding himself to keep his feet on the ground and his knees loose while his head was in the clouds.


    • ebbergmann says:

      Thank you Joel. Indeed, I chuckled numerous times working this one out. As for the broadcast you write of regarding having big plans in the attic that are never completed, there’s the one I write of in EYF! , “Dream Collection Day” see the book pages 240-242.

  2. Bettylou Steadman says:

    body{font-size:10pt;font-family:arial,sans-serif;background-color:#ffffff;color:black;}p{margin:0px;}It seems I remember Jean saying on one of his radio broadcasts that Excelsior was the motto of the state of New York.  Whether or not it adds anything to the conversation, I don’t know.  The state seal of New York features the state arms (the coat of arms was officially adopted in 1778) surrounded by the words “The Great Seal of the State of New York.” A banner below shows the New York State motto (Excelsior, Latin for Ever Upward).

    • ebbergmann says:

      Yes, I’m aware that excelsior is the motto of NY State, and it’s also used for many other purposes. There are several hotels named Excelsior (I spent my professional career within a stone’s throw of the one on NYC’s Upper West Side). Indeed, the word is used because of its uplifting meaning in translation from the Latin–but such uses, for what I know of them–have no deeper meaning as does Shepherd’s use of it.

  3. One can infer that Shepherd had little time for idealism, if excelsior represented the ultimately futile effort to reach some unattainable goal. I guess you could say he was a realist to a painful extent. Yet he strove to achieve recognition and success on a larger scale that he had already. So perhaps he saw himself as that fellow trudging up the snowy mountain carrying the banner, and as far as he was concerned, that was what life was about.

    BTW, to what does the “beginning of my EYF” refer? What is the connection to seltzer bottle?

    • ebbergmann says:

      You’re probably right that there was some of that striving up the mountain against the odds in him–another aspect of the enigma?! Probably that’s why he found the Longfellow poem so important to him–he recognized a part of himself in it.

      “Beginning of my EYF!” simply means that in the opening pages of my EXCELSIOR, YOU FATHEAD!, between the dedication and the epigraphs, the entire Longfellow poem is printed.

  4. The guy going up the mountain also ignored the advice of others not to go. Shep marched to his own drum. He was intrepid and his personality was such that he could not give up the quest and live with himself. So it may be that when Shep did those final interviews in which he expressed disdain for his radio work and could not allow himself to express any appreciation to his fans, he had reached that point on the mountain where he knew he wasn’t going to go any higher.

    • ebbergmann says:

      This comment seems to have come from a website titled: “Sunday Afternoon Poem: The Gods of the Copybook Headings | Scapegoats & Straw Men” referring to my post on the meaning of Shep’s motto, “Excelsior.” I don’t understand the nature of the content of the comment, but, since I can’t imagine that the comment is in any way objectionable, I “approve” of it. Maybe some day I’ll find out what and why.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

%d bloggers like this: